Pillow maximalists are probably already in-the-know but, if you’re brand new to these decorative and practical pillows, we got you.
What’s a euro sham?
A euro sham is an envelope of fabric that covers a euro pillow. So, what’s a euro pillow? It’s a square pillow placed in front or behind your sleeping pillows, usually used for decorative purposes. Traditionally, euro shams are 26” by 26” and, unlike standard pillows with an obvious side opening, euro shams have either a hidden opening on the back or an envelope design to ensure a clean look.
Where do euro shams come from?
The earliest known euro shams date back to the 1700s, when pillowcases with decorative fronts came into fashion and carried the label of “shams.” Since then, euro shams have evolved into a way for people to add personality and decoration to their bedding.
What can euro shams do?
While they are great ways to accessorize your bed, euro shams also serve a purpose. They can cover your euro pillow inserts, saving them from stains, dust, or dirt. Euro pillows are also a great way to add back support when you’re watching TV or reading.
Match your euro shams to your duvet cover for a uniform look or get creative and add a pop of colour. Mixing and matching patterns and textures are also a great way to let your personality shine through!
Where can I buy the euro pillow inserts?
Luckily, euro pillow inserts have become more widely available in Canada and the US over these past few years. Some of our favourite are from Simons, The Bay, and West Elm.
Euro shams in select retiring colours are 50% during Wilet’s Online Warehouse Sale. Ends on February 11th, 2024.